WHL People at work

Our strategy

Our Future Shape – L&Q’s five-year corporate strategy 2026-31

To make sure we remain truly focussed on what matters most to residents, the foundation of this strategy and L&Q is now a simple, refined purpose:

To provide social homes and landlord services that everyone can be proud of

Underpinning our new purpose, we are making three commitments

To provide social homes and landlord services that everyone can be proud of

We’ll provide social homes to meet housing need

Our core focus is the provision of secure, social housing in the Greater London and Greater Manchester areas

We’ll provide good landlord services

We’ll be relentless in driving operational excellence, creating services that are reliable, repeatable, and consistent for residents, colleagues, partners and suppliers

We’ll be efficient and maximise our impact

We’ll run our organisation in a responsible way which allows us to reinvest as much as possible in existing and new social homes and services